AKT

AKT London creates natural, plastic-free, vegan deodorant balms with long-lasting protection. Founded by West End performers, their eco-conscious range is gender-inclusive.

PERSONAL PERFORMANCE PRODUCTS FOR LIFE’S LEADING CHARACTER

AKT (pronounced “act”) creates hard-working, life-changing products for those “Born to Perform” — on the stage, at work, or in life. Created by two West End performers, every AKT product is made in the UK and is tested on dancers… not animals. Designed with efficacy, strong environmental ethics, and premium fragrance AKT’s award winning products are plastic-free, cruelty-free, and gender-free — always.

A DOUBLE AKT

Ed Currie and Andy Coxon are the founders of AKT. Before becoming obsessed with natural deodorant and transportive scents, they were actors. They met in rehearsals for a show on London’s West End — eight shows a week, dancing under hot lights in the same costumes every night. It was intensely physical, and mainstream deodorants just weren’t cutting it. So they decided to create one themselves. After three years of researching and developing, their first product, The Deodorant Balm was like them, BORN TO PERFORM.

A WEST END STORY

Theatre is in their DNA. It’s where they first met, and if it weren’t for the support of their beautiful and talented friends in London’s West End, AKT would still be a side hustle made in their kitchen. Since day one, the musical theatre community has put every new AKT product through its paces on stage to ensure it lives up to their high performance and efficiency standards. They know that if a product can handle a week on stage in the West End, it can handle anything.

CAUTION: MAY CHANGE YOUR LIFE

You’ll find this quote on AKT products because they mean it. Everything created at AKT is designed to be life-changing — otherwise, what’s the point? So far, The Deodorant Balm has changed hundreds of thousands of lives, but please hold your applause. The show’s just getting started.