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Natural Lifestyle Retailer of the Year - 2025
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Therapy Therapy

Giovanni

Giovanni offers a range of affordable haircare founded on natural principles! The range both performs well and budgets well. In the 80s Giovanni took natural haircare to new heights. True innovators, boring was out, brilliant was in. With the aim of being 'Valentino' of the natural hair industry, the genius behind the range modernised natural haircare, transforming the industry and it took 10 years for the industry to catch up. Giovanni successfully infused 'chic into natural' at an affordable price. Giovanni was the first to include a natural styling range including mousse, hair treatments and even natural hairspray.

Their best seller is the 'Direct Weightless Leave In Moisture Conditioner' which is loved by customers and beauty bloggers alike. We stock our favourites from the range.

Giovanni

2Chic Ultra Sleek Shampoo

Smooth shine with frizz control

£10.99
Giovanni 50:50 Balanced Hydrating-Calming Conditioner, 250ml bottle.
Giovanni

50:50 Balanced Conditioner

Balanced moisture for stressed, dull hair

£10.99
Giovanni 50:50 Balanced Hydrating-Clarifying Shampoo, 250ml bottle for normal to dry hair.
Giovanni

50:50 Balanced Shampoo

Balanced cleansing with moisture and protection

£10.99
Blue bottle of Biotin & Collagen Strengthening Conditioner, 399 ml, with product details.
Giovanni

Biotin & Collagen Strengthening Conditioner (399ml)

Thickens and softens hair with care

£14.99
Blue bottle of Biotin & Collagen Strengthening Shampoo, 399 mL, vegan and cruelty-free.
Giovanni

Biotin & Collagen Strengthening Shampoo (399ml)

Thickens and strengthens hair with hydration

£14.99
White bottle of Giovanni Direct Leave-In Conditioner, 250 ml, for all hair types.
Giovanni

Direct Leave-In Conditioner

Strengthens hair for fuller, smoother styling

£10.99
Giovanni L.A. Hold Styling Gel, strong hold, 200ml tube, vegan, cruelty-free, eco-friendly packaging.
Giovanni

LA Hold Styling Gel

Extreme hold with brilliant shine

£10.99
Giovanni Root 66 Max Volume Conditioner, 250ml bottle, for limp, lifeless hair.
Giovanni

Root 66 Max Volume Conditioner

Lifted volume for fine fragile hair

£10.99
Giovanni Root 66 Max Volume Shampoo, 250 ml bottle, for limp, lifeless hair.
Giovanni

Root 66 Max Volume Shampoo

Weightless volume for fine fragile hair

£10.99
Giovanni Smooth as Silk Deeper Moisture Conditioner, 250ml bottle for damaged hair.
Giovanni

Smooth as Silk Conditioner

Silky moisture for smooth manageable hair

£10.99
Giovanni Smooth as Silk Deep Moisture Shampoo, 250ml bottle for damaged hair.
Giovanni

Smooth as Silk Shampoo

Silky cleanse for smooth, shining hair

£10.99
Giovanni Wicked Texture pomade jar, 57g, with Eco Chic Technology branding.
Giovanni

Wicked Texture Pomade (56g)

Adds separation and lasting hold

£10.99