In 1983 architects, best friends, and innovators Kevin & James sat on the Caribbean island of Tortola and decided they wanted to do more…they wanted to impact and improve the everyday lives of people. And what better way than to Revolutionize a tool used every day by billions -- the toothbrush! Archaic and practically unaltered since its initial conception, the toothbrush was ripe for improvement.
Aptly named the Original, it is still the #1 best-selling RADIUS adult toothbrush. At the crux of RADIUS' original design is a Radical, Revolutionary toothbrush that offers Real Results by massaging gums while cleaning teeth and a Refreshing/Rejuvenating experience making users feel as if they have just had a professional cleaning. At the core of RADIUS' ethos is a desire to reinvent existing, everyday items by adding benefits through the 4 Rs –Responsible Design,Radical Look,Real Results,Refreshing Experience. This mission drives RADIUS to provide premium, thoughtful, and unique designer options to consumers around the world while being 100% focused on waste and energy reduction.
The RADIUS guarantee: Designed and manufactured in-house on solar powered machines, RADIUS products are made from natural ingredients like wood cellulose & castor oil instead of petrolem based plastics and bristles. Each product is inspected by hand, designed to last, and unconditionally guaranteed.
The RADIUS family of brushes hold the American Dental Association acceptance mark.